05 September, 2016
I started Nutsack Foods almost two years ago, out of frustration and desperation. I saw it as an opportunity for change, to blend humor and health for a good cause, and take control of my future.
Since then my weekends have changed the most. No more sleeping in or taking off for a quick weekend getaway with the family.
Friday night means it's time to stay up late filling Nutsacks. I crank up the music and into the zone. It's kinda like being at a nightclub, without the crowd, or the lights, or the drinks, or... hmm... ok it's nothing like a nightclub, but at least I get to dance.
Saturday I'm up early to load the car and head to the farmer's market. I get to introduce Nutsacks to new visitors, and high-five my loyal customers as they return to reload their sack. It's the most draining day of the week but also the most rewarding. I love making people smile.
Sunday you'll find me hand stamping paper sacks so they are ready to be filled as soon as I receive an order. I don't keep a bunch of bags filled. These babies are born when you order them. Hence the 'Ultra-Fresh' part of the brand.
Am I complaining? Not at all. I'm working toward a goal of controlling my future, for me, my family, and my future employees. I've relied on the decisions of other people too many times, and have had too many "unhappy endings". Now I'm building a brand of my own and it's as exciting as it is stressful. Happy ending eminent.
Nutsack Foods is still a one man operation, but sales are steadily increasing at the market, the retail stores, and online. I've grown from selling nuts at one coffee shop to almost forty locations in less than two years. This is validation that people love my brand, my concept, and my nuts. It also means that I'll need to hire some fun and nutty people soon, to help take Nutsack Foods to the next level. Very cool, if you ask me.
So this Labor Day, I honor the entrepreneurs who drive change and create jobs. It's not easy, sometimes is sucks, and many people think we're nuts, but that's fine with me.
Please take a moment to 'Like' or 'Share' this article with your small business owner friends, and any friends who appreciate the efforts of the small business owners across the globe. It's a labor of love and we love your support.
Thanks for reading,
Life as a #NutBOSS.